As this news spread through Reddit, the blogosphere and social media, the Cap’n’s team jumped on the opportunity to get involved in the real-time marketing opportunity. Navy captains have four stripes on their uniforms, Cap’n Crunch only has three and therefore was not a real captain. In June 2013, a Reddit user posted an image on pointing out that although U.S. The real-time response marketing opportunity was the Cap’n Crunch Show’s greatest success thus far. Season 1 consisted of nine total animated episodes: three celebrity episodes, four fictional celebrity episodes, one teaser/promo, and one real-time response.
Throughout the first season of The Cap’n Crunch Show the team managed the entire process including concepting, script writing, character design, animation, and talent outreach.
The show is hosted on YouTube and promoted through all of the social channels. Guppy, and hosts a wide range of celebrities from absurd fictional characters to legendary Burt Reynolds.
CAPTIN CRUNCH SERIES
The Cap’n Crunch Show is an animated series where the Cap’n himself sits in a bowl of milk and Crunch (yes, that’s right) on the deck of his ship, the S.S. Understanding that the target audience spends much of their time online watching and sharing videos, Huge capitalized on that behavior and gave the Cap’n his own late-night talk show on YouTube. Huge partnered with the brand to relaunch Cap’n Crunch’s social presence and create more online conversation around the brand through social media.
The Cap’n Crunch brand wanted to find a way to engage with consumers (primarily men) in their 20s and 30s, who often eat the cereal as an afternoon or late-night snack, rather than for breakfast.
0 kommentar(er)
